Evelyn Lauder, dies of ovarian cancer

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Hissy_Fitz
Hissy_Fitz Member Posts: 1,834
in Ovarian Cancer #1
Evelyn Lauder, the woman who launched the pink ribbon campaign for breast cancer awareness, has died from ovarian cancer.

In 1992, Lauder worked with her friend Alexandra Penney, the former editor-in-chief of Self magazine, to create the pink ribbon campaign for breast cancer awareness. It started small with Lauder and her husband, Leonard, largely financing the little bows given to women at department store makeup counters to remind them about breast exams.

That grew into fundraising products, congressional designation of October as Breast Cancer Awareness Month and $330 million in donations — $50 million from Estee Lauder and its partners — to the Breast Cancer Research Foundation, which Lauder also started.

That money helped establish the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center in New York City, which opened in 2009.

Diagnosed in 2007, Lauder died yesterday at age 75.

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  • poopergirl14052
    poopergirl14052 Member Posts: 1,183 Member
    #2
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    this is so sad
    to hear. I think she also created the teal ribbon for ovca. Thank you Evelyn for never giving up on us....val
  • dreamer007
    dreamer007 Member Posts: 61
    #3
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    lauder
    a beautiful person is now with the angels
  • Radioactive34
    Radioactive34 Member Posts: 391 Member
    #4
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    Sad .....but brings more
    Sad .....but brings more attention to OVC. I keep thinking of my free ACS Look Good Feel Good make up kit...it had an Estee Lauder blush. I will remember this each time I use it.

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