Evelyn Lauder, dies of ovarian cancer

Hissy_Fitz

Evelyn Lauder, the woman who launched the pink ribbon campaign for breast cancer awareness, has died from ovarian cancer.

In 1992, Lauder worked with her friend Alexandra Penney, the former editor-in-chief of Self magazine, to create the pink ribbon campaign for breast cancer awareness. It started small with Lauder and her husband, Leonard, largely financing the little bows given to women at department store makeup counters to remind them about breast exams.

That grew into fundraising products, congressional designation of October as Breast Cancer Awareness Month and $330 million in donations — $50 million from Estee Lauder and its partners — to the Breast Cancer Research Foundation, which Lauder also started.

That money helped establish the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center in New York City, which opened in 2009.

Diagnosed in 2007, Lauder died yesterday at age 75.

poopergirl14052

this is so sad
to hear. I think she also created the teal ribbon for ovca. Thank you Evelyn for never giving up on us....val

dreamer007

lauder
a beautiful person is now with the angels

Radioactive34

Sad .....but brings more
Sad .....but brings more attention to OVC. I keep thinking of my free ACS Look Good Feel Good make up kit...it had an Estee Lauder blush. I will remember this each time I use it.