CBS Early Show Anchor Harry Smith to Have Colonoscopy On-Air (plus 2 more)

C3 Research Update: CBS Early Show Anchor Harry Smith to Have Colonoscopy On-Air (plus 2 more)


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CBS Early Show Anchor Harry Smith to Have Colonoscopy On-Air
Peter Yarrow Sings the Colonoscopy Song
Colon Cancer Alliance Rings the NASDAQ Bell
CBS Early Show Anchor Harry Smith to Have Colonoscopy On-Air

Posted: 09 Mar 2010 12:48 PM PST

Written by Kate Murphy.

Anchor Harry Smith will have a colonoscopy live on the CBS Early Show March 10. He plans to tell viewers about the procedure while it is happening.

Evening News anchor and managing editor Katie Couric will be with Smith during the colonoscopy and as he prepares for it the night before.

Gastroenterologist Dr. Mark Pochapin will do the procedure at New York-Presbyterian Hospital/Weill Cornell Medical Center.

Katie Couric had a screening colonoscopy on the air in 2000 which is credited with a 20 percent increase in the number of colonoscopies performed across the United States. It has been dubbed the “Couric Effect.”

After losing her husband, Jay Monahan, to colon cancer in 1998, Couric has become a leading advocate in the fight against the disease.



Peter Yarrow Sings the Colonoscopy Song

Posted: 09 Mar 2010 11:13 AM PST

Written by Kate Murphy.


Click on Peter's face to hear the song.

Listen to folk singer Peter Yarrow, of Peter, Paul & Mary, sing the Colonoscopy Song.

Yarrow and CBS teamed up to deliver the message that getting a regular colonoscopy saves lives.

Although they “found a polyp hiding, they caught it just in time.”



Colon Cancer Alliance Rings the NASDAQ Bell

Posted: 09 Mar 2010 10:27 AM PST

Written by Kate Murphy.

In celebration of Colorectal Cancer Awareness Month, members of the Colon Cancer Alliance rang the closing bell for NASDAQ on March 2.

CCA CEO Andrew Spiegel was joined by staff, board members, and colon cancer survivors for the closing ceremony.

Watch a clip of the ceremony on Facebook.c

Andy Spiegel said,

We’re excited that the NASDAQ recognized March as Colon Cancer Awareness Month in such a public manner. Colorectal cancer is the second leading cause of cancer death in the U.S., affecting 1 in 19 Americans. The disease is almost entirely preventable through screening, yet only about half of those who should be tested actually get screened. 50,000 Americans die each year from colorectal cancer and we are now at a critical juncture that requires greater public awareness and support — NASDAQ’s help in increasing awareness was invaluable.