Giant colon seen on Times Square!!
trainer
Member Posts: 241
AdAge magazine online had a brief about the following in its issue online today. This is great to know of this promotion. Wonder if they do a resection on it when there's not enough space to display the whole thing? Ouch!
NEW YORK (AdAge.com) -- Gargantuan promotional icons are nothing new to Times Square, but few generate the curious mix of emotions triggered by a giant human colon. But there it was last week, a 20-foot-long inflatable organ beckoning consumers to enter and explore its diseased insides. It was all part of a colorectal-cancer-awareness campaign conducted by the Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis.
NEW YORK (AdAge.com) -- Gargantuan promotional icons are nothing new to Times Square, but few generate the curious mix of emotions triggered by a giant human colon. But there it was last week, a 20-foot-long inflatable organ beckoning consumers to enter and explore its diseased insides. It was all part of a colorectal-cancer-awareness campaign conducted by the Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis.
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